Timi Dakolo is a celebrated Nigerian artist with a brand personality that embodies authenticity, love, and inspiration. Known as “The Voice,” his music transcends entertainment to deliver messages of hope, love, and national pride. Timi has established himself as a symbol of soulful expression, often appealing to audiences who appreciate meaningful lyrics and heartfelt performances.

Challenges

Timi Dakolo faced significant challenges in executing two critical projects in his career: his first public concert in August 2023 and the launch of his album, The Chorus Leader, in January 2024. Despite his reputation as a celebrated artist, he lacked a project manager to oversee branding, marketing, campaign execution, and production for both events.

Key issues included:

• The absence of a coordinated strategy for promoting and producing the concert.
• Gaps in album marketing, including shooting music videos, creating promotional content, and organizing a compelling album listening event.
• Limited capacity to secure media partnerships, sponsorships, and engagement with diverse platforms like radio, TV, and podcasts.
• The need for guest management and seamless execution of both the concert and album launch to maximize audience impact and stakeholder satisfaction.

These challenges threatened the overall success of his concert, the rollout of his album, and the opportunity to captivate his target audience effectively.

Strategy

OP Africa provided a comprehensive project management solution to address these challenges, ensuring the seamless execution of both the concert and the album launch.

For the concert:

• Media Partnerships: Established collaborations with leading radio stations, TV channels, and podcasts to amplify awareness and secure extensive media coverage.
• Sponsorships: Engaged reputable brands to support the concert, boosting its visibility and credibility.
• Campaign Execution: Deployed targeted marketing campaigns to drive ticket sales and audience participation.
• Guest Management: Ensured a premium experience for attendees, from VIPs to the general audience, contributing to the event’s success.

For the album launch and listening event:

• Media Rounds: Coordinated appearances on various media platforms to create buzz around The Chorus Leader.
• Content Creation: Supervised the production of music videos and other promotional content, aligning with the album’s theme and message.
• Event Coordination: Organized an immersive album listening event to showcase the album to fans, media, and industry stakeholders.
• Integrated Campaigns: Managed a cohesive marketing strategy that leveraged digital and traditional platforms to maintain excitement leading up to and after the release.